Mastercom viral marketing and viral video campaigns
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Posts with #interactive advertising

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Rebekah Brooks Ryanair ad banner News of the World

July 19 2011, 13:49pm

Posted by adrien

Ryanair is always the first on the buzz. This time they are using the Rebekah Brooks from News of the World scandal to make some viral effect.

 

Rebekah Brooks Ryanair ad banner News of the World

 

Advertiser: Ryanair

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Best ad banner targeting with DSK for grey hair

July 13 2011, 16:35pm

Posted by adrien

I think this is random but this is very impactful no? Especially with all the buzz around DSK.

 

ad-banner-grey-hair-dsk.png

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Nike Take Mokum: draw graffiti on map while running

June 20 2011, 08:55am

Posted by adrien

A very creative facebook app that allows you to run and make graffiti at the same time.

 

 

Advertiser: Nike Mokum

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Dating website for people with sexually transmitted disease

June 7 2011, 17:28pm

Posted by adrien

itsrencontres.com is a dating website for people with sexually transmitted disease such as HIV or syphilis...

 

Let's hope it's a buzz to raise awareness for condoms!

 

itsrencontres.com.png

 

Advertiser: itsrencontres.com

 

Thanks to @twenycent who is testing every dating site on the web

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Boob tube: the porn video site by Duke Nukem

June 3 2011, 14:00pm

Posted by adrien

Boob Tube is a fake porn site launched by Duke Nukem.

 

boob-tube-duke-nukem.png

 

 

Advertiser: Duke Nukem

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Axe spray on site to remove what you want

June 1 2011, 12:03pm

Posted by adrien

Axe has launched a very cool interactive campaign.

 

1/ You need to take the picture below and drag it to your browser bookmark.

2/ Vist any websites you want and click on the axe spray bookmark

3/ A Axe can will appear and allow you to spray any element on the website you want to disappear!

 

spray

 

This is how it will look like

 

mastercom-spray-axe.png

 

Advertiser: Axe

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The first Youtube video campaign with interactive annotations

May 17 2011, 08:35am

Posted by adrien

Very clever use of the Youtube annotations functions to make the viewer interacts with the content.

 

 

Advertiser:Save the children

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How to use fake CV profiles to draw attention to yourself

May 9 2011, 08:23am

Posted by adrien

Very clever use of fake CVs to target the right companies...

 

 

Advertiser: Elba

Agency: Voskhod, Yekaterinburg

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No Extra Charge: the free hotel online game

March 17 2011, 15:20pm

Posted by adrien

No Extra Charge is a really cool free online game happening in a premium hotel. You are working in this hotel and your goal is to collect as many tips as possible (as if you were in real life!).

The graphics are really well made and the game is really sexy. Give it a try and let me know how many tips you are collecting!

 

noextrachargegame.com-copy-1.png

 

noextrachargegame.com2.png

 

Advertiser: Energizer

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Why beer makes ugly girls look hot

March 10 2011, 12:45pm

Posted by adrien

Great ad banner for the NHS with a beer slider that is changing ugly fat girl in hot sexy girl!

 

 

Advertiser: NHS

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