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Microsoft erases a black guy in his advertising for Poland

August 27 2009, 07:35am

Posted by adrien

The magic of Photoshop to erase a black man and replace him with a white man for the polish Microsoft website...




Advertiser: Microsoft

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Inspiration from Cannes – The New Ecosystem in Practice

August 24 2009, 13:28pm

Posted by adrien


Obama for America (Winner Integrated Grand Prix)

Ironically this year, the most prestigious prize was not won by an agency, instead, it went to the Obama presidential campaign. It offers a fantastic example of how successfully integrating the elements of the new advertising ecosystem can have an enormous impact.

By using a strong social networking web experience the campaign gave people the power to participate like never before. The website mybarackobama.com connected 13 million Americans with the campaign. Users could choose to start online discussions and events and submit their own videos. The campaign made use of text messages, email, YouTube, Facebook, Twitter and MySpace to involve supporters. It provided content that impacted the daily news coverage. Artists, musicians and documentary makers were involved to spread the Obama message to millions of people.

The Obama campaign has very successfully embraced the concept of the new advertising ecosystem. It utilised a wide range of channels and content hubs to establish its brand, built momentum by distributing content through partnerships and paid media and it empowered people to act as ambassadors for the brand in multiple ways on mybarackobama.com. This created an ecosystem specifically designed to empower the users with politics and participate like never before. Overall, the Obama presidential campaign has mastered the three critical aspects of owned, paid and organic media resulting in an extremely well-orchestrated and highly effective campaign.

Click here to watch.

Burger King - Whopper Sacrifice (Winner Titanium Lion)

An outstanding example of the impact organic media can have, came from Burger King. Its winning campaign consisted of a Facebook application that users had to add to their profile. If users sacrificed ten of their friends, Burger King would reward them with a free Whopper. The campaign took off on January 5th and in only ten days over 80,000 users added the application to their profile. The idea proved to be a huge success. But after just ten days Facebook ordered Burger King to take down the application. Ultimately, 233,906 friends were sacrificed in exchange for 19,236 free Whopper coupons. Burger King proved that Americans love the Whopper, more than they love their friends.

The strength of this campaign was that it challenged the very concept of Facebook and the value of “friends”. It created a race to dump friends before being dumped by them. Each deleted friend would receive a notification, thus maximising the spread of the application. The unprecedented approach of the campaign also attracted a lot of attention from the media. After the application was taken down on request of Facebook, the number of media impressions kept increasing further. Reporters, Facebook users and bloggers were all asking why it had to be taken down. Eventually, the campaign had generated a staggering 32 million impressions.

Instead of focusing the campaign on a destination page or mainstream media, Burger King utilized an entire social network to spread and redistribute its message.

Click here to watch.

T-Mobile - Dance (Winner Film Gold)

This perfectly choreographed flash mob video by T-Mobile has resulted in an incredible 16 million views on the Web and another million or so for the making-of video. A group of 300 dancers gives an unexpected performance at Liverpool Street Station in London. Hundreds of unsuspecting passersby find the whole dance so contagious that they decide to join the performance spontaneously.

With this video, T-Mobile has managed to reach a massive audience and spread its message of ‘Life’s for Sharing’. The event was covered live by 6 TV news stations. The video was re-cut for TV, digital outdoor, online advertising, radio ads, print, poster, direct press and retail P.O.P. A branded YouTube channel was created where people could learn the dance, add their faces to it, or watch the many tribute dances from both the public and celebrities.

Click here to watch.

Philips - Cinema 21:9 (Winner Film Grand Prix)

Philips’ ambition is to own the idea of a cinematic viewing experience at home. With this very impressive frozen film about an armed robbery gone badly, it certainly seems to be making a step in that direction. The audience can explore the main features of Philips televisions by interacting with a website on which the film is hosted. Philips has managed to actively interact with the audience by allowing users to control their own viewing experience and see the differences with their own eyes. In combination with an incredibly powerful visual impact that has resulted in this very strong content.

Although it seems that the spread of the content has not reached its full potential. The amount of views for this campaign does not come close to that of the T-Mobile one, even though the content is of no less quality. More emphasis on distribution would have increased its impact nonetheless it is amazing in terms of creativity.

Click here for the website.

Diesel - XXX SFW (Winner Cyber Gold)

You can just imagine how many hilarious moments the makers of this cheeky campaign for Diesel must have had. The film was created to promote the brand’s 30th birthday party called XXX. Diesel shows a good understanding of the internet audience by using the abbreviation SWF (safe-for-work). The video was viewed over 4 million times during the first week and has now achieved over 14 million views. The controversial edge of the campaign has also generated extensive press coverage. The campaign is humorous and well-aligned with Diesel’s brand image and has resulted in more than 25,000 positive viewer comments.

Click here to watch.


In sum, we have seen that the concept of the new media ecosystem is starting to gain popularity. The days where simply being present on social media channels were enough to succeed are long gone. Many of the most effective campaigns at Cannes have managed to plan and execute the right combination of owned, paid and organic media, thereby maximizing the opportunities of the ‘always on’ user to their fullest.

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Always On, the social media strategy

August 10 2009, 09:24am

Posted by adrien

GoViral at the 2009 Cannes Lions introduces 2 key concepts for brands, looking for online success.





Users are now “always on” and media is consumed when, how and as users like it.
The challenge is how to change a declining advertising model build around a structured media model of scarcity and activate your brand in an era of participation and abundant information.

The seminar here builds on a concept established in last year’s Social Metropolis book, the two-way challenge of the new media landscape. While new engaging technologies and social media services dramatically lowers the barriers to communication and allow brands to engage in much more rich conversations than ever before, the increased user participation and media fragmentation creates a rapidly growing scarcity of attention. The traditional model is a broken one, but rewards are great for the brands that successfully tap in to the new vibrant and connected media system.

The seminar then moves beyond to suggest that a series of developments in the advertiser ecosystem are needed in order to re-align ourselves with the users and the way they communicate. CEO of Goviral, Jimmy Maymann, suggest that to benefit from the full potential of the new ecosystem advertisers need to master three crucial elements of change and offers a strategic framework for working with these changes build around the idea of owned, paid and organic media.

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Free copy of the new book FREE from Chris Anderson

July 3 2009, 07:28am

Posted by adrien

I was yesterday at the conference (The Royal College Of Physicians, London) of Chris Anderson for the launch of his new book FREE.

Interesting conference about the Free model of the economy with attendees from The London Paper, Spotify and the IPA.

The first book of Chris Anderson The Long Tail was a real success and I have the feeling that one will be too.

Obviously, he gives me a free copy of his new book FREE and I'll write a review about it as soon as I will read it.



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Cannes 2009 Film Lions award results

June 29 2009, 18:33pm

Posted by adrien



And the winners are...

Grand Prix



“Carousel“ Philips Cinema 21:9 television. Tribal DDB Amsterdam, The Netherlands

Gold Film Lions


James Boag’s Draught, Pure Waters, Publicis Mojo, Sydney, Australia
Sagami Condoms, Love Distance, GT Tokyo, Japan
Viagra, Antiquing, Strolling, Reading, Taxi Canada Inc, Toronto, Canada
Fiat, Crash Test Panda, Marcel Paris, France
Volkswagen, Dog Fish, Almap BBDO Sao Paulo, Brazil
Gobierno De La Ciudad De Buenos Aires, Hindu, Oriental, Savaglio\TBWA, Bueons Aires, Argentina
The Times of India, A Day in the Life of Chennai, JWT India, Mumbai, India
T-Mobile, Dance, Saatchi & Saatchi, London, UK
The Army/COI, Autobahn, Debris, Golley Slater Group, Cardiff, UK
MTV Choose or Lose, Airport, Phone, JWT New York, USA
Breast Cancer Research Trust, Dying Old, Y&R Auckland, New Zealand
The Times of India, A Day in the Life of Chennai, JWT India, Mumbai, India
Gucci Fragrance, Gucci Flora, Filmmaster, Milan, Italy
Inbev, 8 Kilometre, Vingt-Quatre, Dial Hard, Stella Artois 4%, Mother London, UK
Chambers Hotel, Chambers Video Art Piece, Barrie D’Rozario Murphy, Minneapolis, USA
Radio Station Studio Brussels, Changed Opening Credits & Episodes, Mortierbrigade Brussels, Belgium

Silver Film Lions


Pizza Pops, Karate Chop, Monkeys, Robot Friend, Cossette, Toronto, Canada
John West Row, CheethambellJWT Manchester, UK
Starburst, Llama, Latinworks, Austin, USA
Frigor Icecream, V, JWT Argentina, Buenos Aires, Argentina
Carlton Mid, Woman Whisperer, Clemenger BBDO Melbourne, Australia
Norte Beer, Doctor, IT Guy, Millionaire, Del Campo Nazca, Saatchi & Saatchi, Buenos Aires, Argentina
Heineken, Walk-In-Fridge, TBWA\Neboko, Amsterdam, The Netherlands
Miller Beer, Warehouse, High Life, One Mississippi, Guitar, Painting, Saatchi & Saatchi New York, USA
Sanyo Video, Gas Station, Serviceplan, Hamburg, Germany
Adidas, Break-Up Service, TBWA\London, UK
Nike, Fate, Wieden+Kennedy, Portland, USA
Semir, Gymnastic, Ogilvy Shanghai, China
Citroen Shopping, H Suresnes, France
Daimler, Dreams, Jung von Matt, Hamburg, Germany
Apple, Bean Counter, V-Word, Pizza Box, TBWA\Media Arts Lab, Los Angeles, USA
Visionlab Opticians, Surgery, Dinner, Publicis Communicion Espana, Madrid, Spain
Ebay, Civil War, Hero, BBDO New York, USA
Canadian Film Centre, Scooter, Doug Agency, Toronto, Canada
Washington’s Lottery, Birds, Publicis in the West, Seattle, USA
Channel 4/4 Creative, Disarming Britain: Handguns, London, UK
MTV, Bird, La Communidad, Buenos Aires, Argentina
Tiji TV Channel, Balloon, DDB Paris, France
Careerbuilder.com, Tips, Wieden+Kennedy, Portland, USA
Monster.com, Double Take, BBDO New York, USA
Tele2, Golf, Bicycle, Snowracer, Forsman & Bodenfors, Gothenburg, Sweden
The Home Office, Girl, VCCP London, UK
Environmental Defense Fund, Polar Bears, Biscuit Filmworks, Los Angeles, USA
Amnesty International, You Are Powerful, Mother London, UK
MTV, Cribs, Ogilvy London, UK
Shelter, House of Cards, Leo Burnett, London, UK
Victoria Bitter, Anzac Memories, Droga5 Australia, Sydney, Australia
Liberty Mutual, Father’s Day, Hill Holliday, Boston, USA
NYC/Warner Brothers, Oasis Dig Out Your Soul in the Street, BBH New York, USA
Adidas Basketball, Washington D.C., Orlando, Houston, Boston, 180LA, Santa Monica, USA
Nokia Ping Pong, Match, JWT Beijing, China

Bronze Film Lions

Flemish Milk Board (VLAM) Jumpers, Freestyler, Duval Guillaume Brussels, Belgium
Hovis Bread, Go On Lad, Miles Calcraft Briginshaw Duffy, London, UK
Mars Mexico Skwinkles, Mariachis, Leo Burnett, Mexico
Mars Skittles, Tailor, TBWA\Chiat\Day, New York, USA
Dare Iced Coffee, Boss, Girlfriend, BMF Sydney, Australia
Tropicana Tropics, Taxi, BBDO Canada, Toronto, Canada
Coca Cola, Encounter, McCann Erickson, Madrid, Spain
Kingsford Charcoal, Welcome Back, DDB West, San Francisco, USA
Axe Deodorant, Squares, Ponce Buenos Aires, Argentina
Flora by Gucci Fragrance, Gucci Flora, Filmmaster, Milan, Italy
Esthe WAM Hair Removal, Beauty Bowling, Ogilvy & Mather Japan, Tokyo, Japan
Levi Strauss, Secrets and Lies, BBH London, UK
Honda Live, 4 Creative London, UK
Audi Q5, Unboxed, BBH London, UK
Volkswagen Park Assist, Parking, Grabarz & Partner, Hamburg, Germany
Volkswagen Trucks, Boxes, Almap BBDO, Sao Paulo, Brazil
Loewe Opta, Remote Control Choir, Scholz & Friends, Berlin, Germany
Fakta, Self Checkout, Beep, Uncle Grey, Arhus, Denmark
Migros Supermarket, Potato, Jung von Matt/Limmat, Zurich, Switzerland
Tok&Stock, Mouse, DDB Brasil, Sao Paulo, Brazil
National Museum, Munich, Euro RSCG, Prague, Czech Republic
Sitges Fantasy Film Festival, Spaceships, Vitruvio Leo Burnett, Madrid, Spain
Sony Playstation, Blood Rain, TBWA\Espana, Madrid, Spain
International Documentary Film Amsterdam, Pitch, TBWA\Neboko, Amsterdam, The Netherlands
Syn Mung Kong Insurance, Thai Mung, Lowe Bangkok, Thailand
The Swedish National Bad Debt Office, Quizz Bad Loser, Storakers McCann Stockholm, Sweden
Comcast, Mother’s Day, O Positive, New York, USA
Radiotjanst, Library, Public Pool, Supermarket, DraftFCB Stockholm, Sweden
National Fatherhood Initiative, Cheereader, Campbell-Ewald, Warren, USA
Orange Babies, Welcome to the World, Ogilvy Amsterdam, The Netherlands
T-Mobile, Dance, Saatchi & Saatchi, London, UK
Shreddies Post Cereals, Graph, Letters, Ogilvy Toronto, Canada
Vodafone, Incredible Power in Your Hands, Outsider, London, UK
Tampax, Zack Johnson, Leo Burnett USA, Chicago, USA
Sensoor Helpline, Other Story, S-W-H Amsterdam, The Netherlands

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Cannes 2009 Media Lions award results

June 25 2009, 17:50pm

Posted by adrien



And the winners are...



Grand Prix

JWT Japan for Nestle’s Kit Kat Postcard campaign with Japan Post.

Gold Media Lions

La Sirena, Dynamic Overlays, Pages BBDO Santo Domingo, Dominican Republic
Nissan Micra Ceiling Cinema, TBWAGermany, Berlin, Germany
Lexus USA, Reinventing the Magazine
Nissan Be The News, Lew’LaraTBWA Sao Paulo, Brazil
AEG Electrolux, The World Is Noisy Enough, Zenithoptimedia International London, UK
Veritas Spiriti, Check Them, McCann Erickson Group Skopje, Macedonia
The Clorox Company, Reverse Graffiti Project, Green Works, DDB West, San Francisco, USA
Football Federation Australia, The Missing ‘H’, Lowe Sydney, Australia
Axion, Banner Concerts, Boondoggle, Leuven, Belgium
Burger King Whopper Sacrifice, Crispin Porter + Bogusky, Boulder, USA
Sony Music, Wish I Could Be True to Myself, Juju Spontania, Dentsu Tokyo, Japan
Mars Chocolate Bar, Strauchanie Sponsorship, Starcom, Melbourne, Australia
Nestle Baci Perugina Chocolate, From Giovanni to DonGiovanni, Armando Testa, Turin, Italy
Gillette Mach 3, To Shave Or Not, Mediacom Media India, Mumbai, India
Toyota Aygo, Car Dance Party (2), Happiness Brussels, Belgium
The Zimbabwean Trillion Dollar Campaign (2), TBWAHuntLascaris, Johannesburg, South Africa
Tourism Queensland Best Job in the World, CumminsNitro, Brisbane, Australia
Walmart, Sustainability, Mediavest USA, New York, USA

Silver Media Lions

Mastercard, 12 Chimes of the Bell, Universal McCann, Madrid
Radio Station Studio Brussels, Changed Opening Credits & Episodes, Mortierbrigade, Brussels, Belgium
IKEA Austria, IKEA Cinema Catalogue, DDB Germany, Berlin, Germany
Dubai Healthcare City, Lump, Impact Plus (BBDO) Dubai, United Arab Emirates
Westfield, Grazia Inside, Arena BLM, London, UK
PreservePlanet.or, Wild Trapped Animals, DDB Costa Rica, San Jose,

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Monétiser son blog avec de la video grâce a Goviral Network

June 24 2009, 13:39pm

Posted by adrien




Goviral Network est une nouvelle plate-forme qui offre la possibilité de monétiser l'audience de son blog ou site avec des vidéos rémunérées au Cout Par View (CPV).

Cela signifie que chaque play r éalisé par un de vos visiteurs vous rapporte une somme variable selon les campagnes.

Cette nouvelle plate-forme Goviral Network pour éditeurs de blogs / sites offre du contenu vidéo, de l'advergame et des widgets pour des campagnes ciblant les USA, l'Europe et d'autres marches...

Pour s'inscrire et commencer a gagner de l'argent avec des campagnes en affinité avec le contenu de son blog / site, c'est par ici.

Edit pour faire plaisir a Gonzague : evidemment comme chacun de mes lecteurs le sait, je bosse pour Goviral ;-)

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Cannes 2009 PR Lions award results

June 24 2009, 13:01pm

Posted by adrien



And the winners are...



PR Lions


Procter & Gamble, Protecting Futures, MS&L New York, USA
Diageo Portugal, World’s First Ephemeral Museum, Lisbon, Portugal
Sagami Rubber Industries, Love Distance, GT Tokyo, Japan
Cabaret Voltaire, Zurich’s Being Sold, Spillman/Felser/Leo Burnett Zurich, Switzerland
Yubari Resort, Beacon Communications, Tokyo, Japan
Tourism Queensland, Best Job in the World (2), CumminsNitro, Brisbane, Australia
Hariri Foundation, Khede Kasra, Leo Burnett Beirut, Lebanon
Portugese Red Cross, Selling Hope, Leo Burnett, Lisbon, Portugal
Camara de Comercio de Costa Rica/Asociacion de Familiares Victimas de Homicidio, Bring Back Peace, DDB Costa Rica, San Jose, Costa Rica
Jewish Council for Education and Research, The Great Schlep, Droga5, New York, USA
Haagen-Dazs, Honey Let’s Lick the Problem, Ketchum, San Francisco, USA
TV Globo, One Thousand Casumurros, Livead, Sao Paulo, Brazil
Sportech, Beautiful Game, Resonate, London, UK
BPEX, Pigs Are Worth It!, Weber Shandwick, London, UK
Diageo-Guinness USA, Guinness Rally, Taylor New York, USA
World Wildlife Fund for Nature, Earth Hour, Leo Burnett, Sydney, Australia

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Cannes 2009 Direct Lions award results

June 24 2009, 12:57pm

Posted by adrien


And the winners are...

Gold Lions

   1. Axion Banner Concerts, Boondoggle (2), Leuven, Belgium
   2. Jewish Council for Education & Research, The Great Schlep, Droga5, New York, USA
   3. OVK/Parents of Child Road Victims, Let It Ring (2), Happiness Brussels, Belgium
   4. Conect Village Where Nothing Ever Happens (2), Shackleton, Madrid, Spain
   5. Lion Nathan TED696 Project, BMF Sydney, Australia
   6. Tourism Queensland, Best Job in the World (2), Cummins/Nitro, Brisbane, Australia
   7. T-Mobile, Dance, Saatchi & Saatchi, London, UK

Silver Lions

   1. Volkswagen, The NavigationLetter, DDB Germany, Berlin, Germany
   2. Mercedes Benz, Folder Mailing, Lukas Lindemann Rosinski, Hamburg, Germany
   3. Conect Village Where Nothing Ever Happens (2), Shackleton Madrid, Spain
   4. Shiseido Skincare Peace Mirror, Hakuhodo Kettle, Tokyo, Japan
   5. Lion Nathan TED 696 Project, BMF Sydney, Australia
   6. Portugese Red Cross, Store That Sells Hope (2), Leo Burnett, Lisbon, Portugal
   7. www.busuu.com, The Gomeran Whistle, La Despensa, Madrid, Spain
   8. Amnesty International, Wake Up, Humans!, AIR Brussels, Belgium
   9. Yellow Pages, Yellow Treehouse, AIM Proximity, Auckland, New Zealand
  10. The Zimbabwean, Trillion Dollar Campaign, TBWA\Hunt\Lascaris, Johannesburg, South Africa

Bronze Lions

   1. Komatsu Xtreme Precision, Duval Guillaume, Antwerp, Belgium
   2. Gothenburg Homeless Aid, The Homeless Letter, GOSS, Gothenburg, Sweden
   3. Verlagsgruppe Lubbe & Co, Paper Handkerchief Book, ServicePlan, Munich, Germany
   4. Adobe CS4 Trojanhorse, 2009 Amsterdam, The Netherlands
   5. Step Carpet, Step on Step, TBWA\Istanbul, Turkey
   6. DraftFCB Kobza, Bank Transfer Job-Ad, Draft FCB Kobza, Vienna, Austria
   7. MyToys.de, The Lego Codes (3), Lukas Lindemann Rosinski, Hamburg, Germany
   8. Sydney Dogs & Cats Home, Throw Us A Bone, M&C Saatchi/Mark, Sydney, Australia
   9. Volkswagen Bluemotion Petrol Receipt (2), DDB Germany Hamburg, Germany
  10. De Beers, Unbreakable Kiss, JWT New York, USA
  11. Sportspec, Parking Ticket Converter, GOSS, Gothenburg, Sweden
  12. Radio Station Studio Brussels, Changed Credits & Episodes, Mortierbrigade, Brussels, Belgium
  13. Pascall When Will the Fruit Burst, DDB New Zealand, Auckland, New Zealand
  14. MTR Elements, Flirting with Sound (2), McCann Worldgroup, Causeway Bay, Hong Kong, China
  15. Belgacom TV, Better Soccer for Better Television, Famous, Brussels, Belgium
  16. De Lijn Business Cards, Duval Guillaume Brussels, Belgium
  17. Four’n Twenty Meat Pies, Magic Salad Plate, Clemenger BBDO Melbourne, Australia
  18. Daimler Flickr, Jung Von Matt, Germany
  19. Volkswagen, The NavigationLetter, DDB Germany, Berlin, Germany
  20. ANZ Bank, GettingUThru, RAPP New Zealand, Auckland, New Zealand
  21. Lion Nathan TED696 Project, BMF Sydney, Australia
  22. Banco Gallego, Fernando Torres, Contrapunto, Madrid, Spain

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Cannes 2009 Outdoor Lions award results

June 24 2009, 12:46pm

Posted by adrien



And the winners are...

Gold

James Ready, Share Our Billboard Campaign, 1, 2, 3, Leo Burnett, Toronto, Canada
IKEA ToyBeast, ClothesBeast, BookBeast, DDB Germany, Dusseldorf, Germany
Alka Seltzer Bear, Paparazzi, Magician, Mafia, Prison, CLM BBDO Paris, France
Fiat, Panda, Walrus, Penguin, Marcel Paris, France
Greenpeace Boomerang Campaign: Nuclear, GM Foods, Economic Crises, Subway, Computer, Car Wash, DDB Paris, France
UNA Sweden (United Nations) Victims of Georgia Campaign, Ogilvy Stockholm
The Zimbabwean, Trillion Dollar Flyers, TBWA\Hunt\Lascaris, Johannesburg
Dunlop Falken Tyres, Melody Road, Dentsu Razorfish, Tokyo, Japan
WWF Monuments, Earth Hour, Leo Burnett, Sydney, Australia
NYC & Warner Brothers, Oasis Dig Out Your Soul, BBH New York, USA
HBO Audio Mural Illustrations, BBDO New York, USA

Silver Outdoor Lions

Loctite Super Attak: Wood, Plastic, DDB Milan, Italy
Huawei, Coffee, Guangzhou Newsung/JWT, Guangzhou, China
Reach Dental Floss, Cow, Pig, Chicken, JWT Sao Paulo, Brazil
Cupid Condoms Savings, Publicis Communications, Mumbai, India
Wonderbra, Attraction, Publicis Conseil, Paris, France
Air India, Bangalore-Dubai, Mumbai-New York, DDB Mudra India, Bangalore, India
Terra Beach/Snow, City/Country, DDB Brasil, Sao Paulo, Brazil
Museum of Childhood, Inner Child, AMV BBDO, London, UK
Scrabble Elephant, Guitar, Submarine, JWT Chile, Santiago, Chile
Financial Times, Global Downturn, DDB London, UK
Fedex, Vase, DDB Brasil, Sao Paulo, Brazil
WWF Shark, Calf, Crocodile, JWT Singapore, Singapore
CEPF, Industrial Pollution, Global Warming, Automotive Pollution, JWT Shanghai, China
Global Coalition for Peace, Missiles, Hand Grenade, Machine Gun, Big Ant International, New York, USA
Sour Marbels, Cave Man, Diver, Tourist, Ogilvy & Mather, Mumbai, India
Viagra, Milkman, Poolboy, Postman, Ogilvy Johannesburg, South Africa
Rodney District Council, Haunting Girl, Colenso BBDO, Auckland, New Zealand
New Citizen Program, Glass, Barbed Wire, Ogilvy Beijing, China
The Clorox Company, The Reverse Graffiti Project, DDB West, San Francisco, USA
MyToys.de, The Lego Codes, Lukas Lindemann Rosinski, Hamburg, Germany
Amnesty International, Eye Tracking, Jung von Matt, Hamburg, Germany

Bronze Outdoor Lions

Snickers, Nougaplex, Patrick Chewing, Snickerspeak Subway campaign, Snackonomics, Antihungerestablishment, TBWA\Chiat\Day, New York, USA
Sol Beer, Roller Blader, Gangster, Hockey Player, Saatchi & Saatchi NZ, Auckland, New Zealand
Febreze, Doghouse, Grey Paris, France
Bajaj Exhaust Fans, Loo, Kitchen, Baby Room, Leo Burnett India, Mumbai, India
L’Oreal India, Garnier Sun Control Shade, Publicis Communications, Mumbai, India
Sasch SHS Teen Clothes, Girl, Grey Paris, France
Pilot Light Highlighter, Submarine, Grey Espana, Barcelona, Spain
Volkswagen 2-3, 4-5, 7-6, DDB Brussels, Belgium
Lancia Delta Autoparking System, Marcel Paris, France
KTM Spormoto, Motorbike, DDB & Co, Istanbul, Turkey
IKEA Austria Bed, Wardrobe, Sofa, DDB Germany, Berlin, Germany
Dank Table, Sofa, Chair, Drawer, DDB & Co, Istanbul, Turkey
Harvey Nichols, Alexander McQueen/Paul Smith (Wallace & Gromit), Paul Smith/Duchamp, Alexander McQueen, DDB London, UK
MUF Comics National Museum, The Bill, The Waking Up, The Shot, JWT Italia, Milan, Italy
France 24, Cops, Couple, Marcel Paris, France
National Geographic Kids, 8 Ink Media, Bubbles, Pathfinder, FoxP2, Cape Town, South Africa
SAP Germany,

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