Mastercom viral marketing and viral video campaigns
Great Celebrity Meme Generator
comments

Chatroulette + twitter = twittochat.com

February 3 2011, 17:46pm

Posted by adrien

As you know Chatroulette is dying as you can see on this chart below, but some people continue to launch more and more chatroulette like and add new functionalities to make it look sexy.

 

chatroulette-traffic-chart.png

 

Now it's time for twitter to be mashed up with Chatroulette with twittochat.com.

 

twittochat.com.png

 

With twittochat you can now tweet randomly with twitter users and grow your followers...

What's next?

See comments

comments

The secret behing the Mona Lisa smile in video

February 3 2011, 12:01pm

Posted by adrien

Leonardo Da Vinci has painted the famous Mona Lisa portrait... And do you know what make her smile that way...?

 

 

Advertiser: McDonald's

See comments

comments

Mini Darth Vader Star Wars for Volkswagen video

February 3 2011, 09:47am

Posted by adrien

Nice concept with a kid dressed as Darth Vader and trying to move things remotely with the Force...

 

 

Advertiser: Volkswagen Passat

See comments

comments

Goodbye 1984 by Motorola Super Bowl video Ad

February 2 2011, 17:42pm

Posted by adrien

Why 2011 is like 1984? It's because it's the hegemony of Apple...

 

 

Advertiser: Motorola

See comments

comments

Amazing Transformers 3Super Bowl video Ad

February 2 2011, 14:18pm

Posted by adrien

Great viral video for the Super Bowl for Transformers 3.

 

 

Advertiser: Transformers 3

See comments

comments

Veggie love with Peta: babe having vegetable sex in video

February 2 2011, 08:41am

Posted by adrien

Really idea to use the outtakes from the rejected spot from 2009 by Peta

 

 

vegetarians have better sex

 

Advertiser: Peta

See comments

comments

Sushi love dream with a cougar in video

February 1 2011, 17:34pm

Posted by adrien

Don't let your partner break your dreams...

 

 

Advertiser: Pfister

See comments

comments

Augmented reality with Kia Optima AR

February 1 2011, 14:00pm

Posted by adrien

How do you gain the full attention of the growing numbers of multi-tasking mobile browsers who also casually watch TV? Explore Engage with SMG RED and Yahoo!7 have come up with the solution. Featuring an Augmented Reality animation for KIA Optima, interactions were made possible on Channel 7 with the Australian Tennis Open and in Australia’s popular women’s magazine New Idea with iPhone and Android powered phones.

 

 

Overcoming the challenges of tracking both print and TV imagery with various brightness and interlacing, Explore Engage enabled a very responsive augmented reality application that truly integrated KIA’s marketing activity across various platforms. Further, when the viewer’s initially tracked the logo, the application enabled a snap to screen feature to continue visual engagement for minutes after the trigger was first presented.  

This style of application is expected to increase investment in augmented reality as thirty second TVC’s and in-program placements can take on a whole new meaning and engagement level with their target audiences. As part of KIA’s sponsorship of The Australian Tennis Open 2011 with broadcast partner Channel Seven and online via Yahoo!7, the iPhone and Android application has been a success.

So what does the app do? The application uses augmented reality technology to bring a 3D animation of the KIA Optima from out of the television screen as triggered in context with the KIA logo being viewed from the mobile. This enabled consumers to experience the car’s features in a fun and interactive way. Users can interactively select and compare the car’s available colours, view specifications and turn the lights on and off. Further, the app converted the audiences 2D TV’s into a 3D experience.

Looking towards the future, Explore Engage is merging this concept with competitions, gaming, polling and other interactive features that truly grip the target audience, gather data and provide effective integration of media investment across multiple platforms.

What is augmented reality?
Augmented reality is a term used for a live direct or indirect view of a physical real-world environment whose elements are augmented by virtual computer-generated graphics or sounds. In simpler terms, augmented reality is usually known as an overlay of information or entertainment in context with the desired environment, when and where it enhances the experience.

See comments

comments

Crush hour for cars with Autoliberté Europcar

February 1 2011, 09:16am

Posted by adrien

Really good hidden camera prank with people having their car crushed...

 

 

Advertiser: Autoliberté Europcar

See comments

comments

AOL is acquiring goviral for $96.7 million

January 31 2011, 12:43pm

Posted by adrien

AOL has just announced a few minutes ago that they are acquiring the company I work for: goviral.

They bought us for $96.7 million! Pretty cool!

 

goviral-new-logo

See comments