A good guerilla campaign at work with simple stickers on every machine that generates carbon.



Advertiser: Carbon Fighters
Agency: TBWA\MAP, Paris, France
Creative Directors: Sébastien Vacherot, Manoelle van der Vaeren
Art Directors: Julien Boissinot, Nicolas Pontacq
Copywriter: Kevin Salembier
Art Buyer : Vanessa Barbel
Illustrators: Jorge Alderete, Bobdob, Christopher Lee, Fernando Falcone, Les Jean Spezial, Adrian Johnson, The Little Friends of Printmaking, Ben Newman, Jeff Soto, Mark Verhaagen
Published: April 2009

Bondi Beach in Sydney became a n impressive crime scene on Sunday, 15 November with 1,700 towels that represent chalk outline of a victim.
An impactful campaign to fight against skin cancer.









Advertiser: National Skin Cancer

Recycling bottle could become like playing an arcade game with this nice recycle bin!



Advertiser: Rolighetsteorin.se
Agency: DDB, Stockholm, Sweden
Creative Director: Andreas Dahlqvist
Copywriter: Martin Lundgren
Art Director: Simon Higby
Web Director: Simon Mogren
Web Producer: Pontus Kindblad, Daniel Alinder
Web Designer: Karl-Johan Vogelius
Production Company: Birth, Stockholm

In this video for a street marketing campaign, an huge egg is standing on the street with a surprise inside for the pedestrians...



Advertiser: Playstation 3

In this video, some engineers have installed some piano tunes on the stair's tube.

Everytime someone is using the stairs, he is playing music!



Another idea was to add a sound in the bin trash when you throw your litters in...



Advertiser: Volkswagen