As you can see in this video, the customers are ordering their Whopper following the Have it your way concept...
And when they receive their customized Whopper they will have their face on the wrap paper.
A hidden camera is taking a picture of their face at the till and then their face is printed on the wrap paper.
Good viral campaign to create the buzz around their slogan Have it your way!
Have it your way
Advertiser: Burger King