Top 10 viral video campaign with goviral network – February 2010
Find the previous top 10 viral here.
1. Bud Light – Clothing Drive
Anheuser-Busch has recently launched this very funny Bud Light video campaign, which is essentially a follow-up on the Emmy award winning Swear Jar, one of the most popular web films of 2008. This video again features the employees of the same office, only this time one of the office employee is collecting clothes for a homeless shelter. The prize for each item is a tall cold Bud Light. The video has reached more than 1.5 million views in one month and has spread to 144 blogs.
Agency: DDB, Chicago
2. Sussex Safer Roads Partnership – Embrace LifeThere is growing consensus on the idea that the shock effect might not be the best approach for public service announcements. People generally do not appreciate a moralising or lecturing tone. With this campaign, the Sussex Safer Roads Partnership proves that it has understood this very this well. The emotional response that is evoked with this video is much stronger than pools of blood or loud bangs. The message is very clear. The video is approaching 2 million views and has spread to 952 blogs.
3. Old Spice – The Man Your Man Could Smell Like
Old Spice, the iconic American brand of male grooming products, made a series of funny videos to tell women that their men should stop using lady-scented body wash. An interesting fact is that we are dealing with a commercial for male grooming products that is clearly targeted to women. Amazingly, the ad is shot in one single shot as can be seen in a very interesting making-of video. The original video of the commercial itself was watched by more than 3.8 million people and another 335,000 viewers saw the making-of video.
Agency: Wieden + Kennedy, Portland
4. Google – Parisian Love
This year’s Super Bowl marked the launch of Google’s very first TV commercial. Or rather, the very first time Google shared one of its online videos with a TV audience. This video has circulated the Web since November 19th already. On its Search Stories YouTube channel Google explains the thought behind the ad: “Every search is a quest. Every quest is a story.” Since its Super Bowl appearance, the view count of this video has skyrocketed to 4.7 million. The video has appeared on more than 2,400 blogs and in 4,800 tweets.
Agency: Google Creative Lab
5. Nolan’s Cheddar – MousetrapLondon-based filmmaker and animatronics expert John Nolan has recently released this video on the Web. The fake commercial is for "Nolan's Cheddar". With a very nice mix of music and drama, it shows the viewer how ‘seriously strong’ this cheese is. An unfortunate mouse cannot resist the delicious smell of a piece of Nolan’s Cheddar that is placed in a mousetrap. We cannot verify that no mice were hurt during the making of this video, but it is definitely worth watching. More than 1.2 million people have done so before you.
Agency: John Nolan films
6. Puma – HardchorusSportswear manufacturer Puma ditches the stereotypical cheesy and cliché Valentine’s Day messages that we are used to, in favour of this group of down-to-earth British blokes. Because Valentine’s Day was on ‘game day’ this year, these football fans felt the need to sign Savage Garden’s ‘Truly Madly Deeply’ to let their better half know how they feel. Around 880,000 people (most probably women) have watched this video. More than 335 bloggers posted the video.
Agency: Droga5, New York
7. Snickers – Pick Up Game (Super Bowl)
This Snickers commercial topped a poll of America's favourite out of the nearly 60 commercials from this year's Super Bowl. A young man is literally playing like an old woman, until he ate a Snickers bar. For this ad BBDO secured well-known actors Betty White and Abe Vigoda, who are both in their eighties and not afraid to get dumped in the mud during a game of American Football in a park. Snickers has reached an online audience of 3.4 million, including a large number of blog posts.
Agency: BBDO, New York
8. Doritos – Gym Ninja (Super Bowl)Doritos challenged people to come up with their own Super Bowl commercial for the brand. The six best videos got a prize of $25,000 and the best three contestants saw their commercials being aired during the Super Bowl. Doritos can look back on a successful contest. In fact, Nielsen Wire has calculated that this winning video is the most watched ad OF ALL TIME, with a staggering 116,321,920 viewers. And that is just on TV. Several of the winning videos are also reaching millions of people online through blogs, tweets and more.
Agency: Goodby Silverstein and Partners
9. Cerveza Andes – TeletransporterHere is one for the boys. What do you do if your nagging girlfriend tries to keep you from going to the bar with your buddies? Argentinean beer brand Andes Cerveza has come up with an ingenious and futuristic-looking teletransporter booth for in bars. How does it work? When you receive a call from your girlfriend you simply step into the soundproof booth, choose a background sound (e.g. gym, traffic jam, or hospital) and she will never know that you are out drinking with your mates. The video has reached about 700,000 viewers.
Agency: Del Campo Nazca Saatchi & Saatchi