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Top 5 Super Bowl video ads according to neuromarketing study

February 26 2010, 09:36am

Posted by adrien

Sands Research has conducted a neuromarketing analysis of the Super Bowl Ad 2010.

Here are their results and the ranking of the most efficient ads according to neuromarketing study.

Super-Bowl-advertisement-neuromarketing-study.jpg

Top 5 video of the Super Bowl Ad with brain graphics analysis

#1: Advertiser: Volkswagen - Agency: Punch Dub/Deutsch – Los Angeles (4.71)



#2: Advertiser: Vizio - Forge - Agency: Venables, Bell and Partners – San Francisco (3.96)



#3: Advertiser: Budweiser - Bridge - Agency: DDB – Chicago (3.91)



#4: Advertiser: Google - Parisian - Agency: Google Creative Lab (3.80)



#5: Advertiser: Bridgestone - Whale of a Tail- Agency: Richards Group – Dallas (3.71)