Here are their results and the ranking of the most efficient ads according to neuromarketing study.
Top 5 video of the Super Bowl Ad with brain graphics analysis
#1: Advertiser: Volkswagen - Agency: Punch Dub/Deutsch – Los Angeles (4.71)
#2: Advertiser: Vizio - Forge - Agency: Venables, Bell and Partners – San Francisco (3.96)
#3: Advertiser: Budweiser - Bridge - Agency: DDB – Chicago (3.91)
#4: Advertiser: Google - Parisian - Agency: Google Creative Lab (3.80)
#5: Advertiser: Bridgestone - Whale of a Tail- Agency: Richards Group – Dallas (3.71)