Find the previous top 10 viral here.
1. BMW S1000 RR – Dinner Table
What is power without a demonstration? BMW’s superbike, the S1000 RR, is supposed to be incredibly fast. In fact, it represents 193 horsepower on two wheels and makes you go from 0 to 100 km/h
(62 mph) in just 2.9 seconds. And what would be a better way to demonstrate this than the old tablecloth trick? To make things a bit more convincing, BMW performs an XXXL version of it. The
question remains whether it is real or fake? More than 2.4 million people have watched the video and it has generated 1,800 tweets.
2. Pedigree – Dogs
Pedigree Canada created this cute online video ad which features fluffy dogs in slow motion. It was shot with Vision Research’s Phantom camera, which is capable of filming at any frame rate from
1 to 1,000 fps, in HD. Even if you have nothing with dogs it is still an awesome video to watch. The high speed camera captures every movement of the dogs in a beautiful way. In less than a
month, the video has generated around 2.2 million views, 990 blog posts and 4,900 tweets.
Agency: TBWA Toronto
3. Pepsi Max – ‘Oh Africa’
World class players Lionel Messi, Thierry Henry, Ricardo Kaká, Frank Lampard, Andrei Arshavin and Didier Drogba star in Pepsi’s new global football advert. The ad's soundtrack ’Oh Africa’ was
released by Pepsi Max last month. It is performed by Akon, Keri Hilson and the Soweto Gospel Choir. More interesting, however, is the fact that the ad seems to be part of Pepsi’s plans to hijack
the 2010 FIFA World Cup, sponsored by rival Coca-Cola. About one million people have seen the video and it spread to many blogs.
4. Nike – The Human Chain
Nike once again does a phenomenal job connecting its brand with the passion for sports. The brands latest viral beautifully illustrates that movement is the universal language that connects us
all. It shows that athletic success results from the ability to constantly overcome your failures. “It’s not how you start, it’s how you finish. It’s not where you’re from, it’s where you’re at.
Everybody gets knocked down, how quick are you going to get up?” In five weeks time, the video has reached 405,000 views and 375 blog posts.
Agency: Wieden + Kennedy Portland
5. Adidas Originals – Street Corner
Adidas takes us to the street where originality lives; the Adidas Originals neighbourhood. This is where athletes, musicians, skaters, artists, entertainers and more all come together to show
their colours, their style and originality. And a lot of Adidas clothing and footwear of course. Ana Ivanovic, Calle 13, David Beckham, DJ Neil Armstrong, and Snoop Dogg are just a few names from
the list of celebrities that have participated in this campaign. In just ten days, the video has reached 1,000,000 viewers and more than 355 blogs.
Agency: Sid Lee
6. Tropicana – Arctic Sun
Juice maker Tropicana made the sun shine on the Canadian town of Inuvik, Northwest Territories, by raising a giant illuminated balloon. Emitting 100,000 lumens over a 4km radius, the balloon
provided a moment of simulated sunlight to an environment where thirty days of each year is spent in complete darkness. The campaign is part of the brand's new Brighter Mornings for Brighter Days
campaign. More than 300,000 people have watched the video and more than 150 bloggers posted it on their blog.
Agency: BBDO Toronto
7. Sprite – Spark
Sprite wants to help young people to reach their full creative potential. This video featuring Canadian entertainer and recording artist Drake was originally produced for TV but is now spreading
rapidly across the Web as well. Drake is in a recording studio and decides to grab a Sprite when he is ”just not feeling it”. The resulting spark sends a creative boost through his body. In less
than three weeks, the campaign reached an online audience of 325,000. Around 1,100 people commented on the video and another 90 put it on their blog.
Agency: Bartle Bogle Hegarty New York
8. Sony PlayStation – Move
Sony is giving us a glimpse into the future with an ad for PlayStation's "Move" controller set to be introduced next autumn. The video stars Kevin Butler, the fictional character created by Sony
Computer Entertainment, who is making fun of Microsoft's approach on video game controllers. The video, part of a broader PlayStation campaign, was good for nearly a million views in the first
week. More than 4,000 viewers left a comment about the video and it was posted on 200 blogs.
9. Specsavers – 'The Specs Effect'
This video for Specsavers probably rings a bell. It is obviously a parody on the Axe (or Lynx in some countries) deodorant commercial that we saw a few years ago. Axe has often been criticised
for its advertising and the way it portrays how its products supposedly help men attract women. Specsavers has now spoofed one of Axe’s rather sexist commercials by adding its own little twist in
the end and inserting its own brilliant punchline. In just two weeks, 505,000 people have seen the video and it is still getting more popular.
Agency: Specsavers Creative
10. Natural Gas – Soft Heat
How do you visualise the warmth of natural gas? Natural Gas Belgium decided to use a lot wool and stop-motion techniques to bring this idea to life. The video shows in a playful way how warmth
spreads through the house in the form of knitted wool. It is very good approach to making the everyday benefits of a product as ordinary and uninteresting as natural gas more tangible. The video
is not a big viral hit yet but it is getting more popular and the viral sharing is increasing. It has reached around 230 blogs and 120,000 viewers so far.
Agency: TBWA Brussels