Volkswagen - The Force
The verdict is in, and Volkswagen’s “The Force,” starring 6-year-old “Little Darth Vader” Max Page, won the online battle of the Super Bowl ads by far. With
just under 30 million views online there is no doubt about who made the best ad at this year’s Super Bowl. So what’s that worth to VW in Super Bowl terms? About $538,470 in free media when
benchmarked against the $3 million cost for 30 seconds of air time during the Super Bowl.
Agency: Deutsch, USA
Doritos - House Rules
The Doritos' ad featuring a tough kid slapping some sense into his mother's date stole the show as the most-watched Super Bowl ad, according to data collected
by the TiVo "Stop Watch" service however it “only” got 7 million views online which only qualifies it for a second place on our top 10 list. For a second straight year Doritos let the
public create its Super Bowl ads. And evidently is seems the public knows what the public wants.
produced by: Joelle De Jesus, Hollywood
KLM Personal Space Experiment
We have found another nice campaign from KLM. They aim to introduce their new and improved Europe Business Class through this campaign. The most important new
asset is ‘personal space’. To prove the human need for this personal space KLM conducted a social experiment, using candid camera. In the video the audience observes what happens when people’s
personal space is invaded hand how it may lead to discomfort. The campaign was put online 8 th of Feb. And has only had 25.000 views so far, but we expect that to change
Agency: DDB, Amsterdam
Brisk - Eminem Super Bowl Commercial
Agency: Mekanism , San FranciscoKraft - Macaroni & Cheese
a million people have seen this video is the voice-over of Ted Williams – the former
homeless man with the golden voice. Kraft hired Williams soon after this amateur
video became a web sensation and prompted appearances on Dr. Phil and NBC's
Today. Even the making-of video has a quarter-million views on YouTube so far.
Agency: Crispin Porter & Bogusky, USA
flight JK5208 to their destination with a personal gift. Upon their arrival, people are
amazed to see Christmas presents with their names on it going around the luggage
belt. So far, the video has had 245,000 views and 3,300 Facebook.
Agency: Shackleton, Spain
Chrysler - Imported From Detroit
Agency: Wieden + Kennedy, USA
Coca-Cola - Border
Agency: W&K Portland, USA
Best Buy - Justin Bieber and Ozzy Osbourne
Agency: Crispin Porter + Bogusky , USA
Volkswagen - Black Beetle