Top 10 viral video campaign with goviral network – January 2010
Find the previous top 10 viral here.
1. AIDES – Graffiti (NSFW)
You might consider this one Not Safe For Work. Stop-motion technique might have lost its novelty by now, but here is one we had not seen before. French HIV/AIDS organisation AIDES is spot-on with this brilliant video warning people about the risk of social (and sexual) exclusion that can result from STD infections. The graphics and animations are superb and the video is reaching masses of people. More than 3.7 million people have watched the clip and it was posted on 1,253 blogs. And all of that in just two weeks.
Agency: TBWA Paris
2. Coca-Cola – Happiness Machine
Coca-Cola wanted to develop a video for viral distribution that would tie into its recently launched 'Open Happiness' global advertising campaign. The video features an unusual vending machine transformed to deliver small "doses" of happiness for unsuspecting college students, in the form of everything from flowers and pizza, to 6-foot subs and balloon animals. The video has been spreading around the web rapidly and has reached 1.4 million people in three weeks time. More than 4,900 viewers tweeted about the video.
Agency: Definition 6
3. Nike Basketball – Dunking On Reindeer
In Nike’s latest Most Valuable Puppet video, the MVPuppets and Santa are the centre of a Christmas rap beef. Kobe and LeBron are actually on the same side in this multi-part video, in which the puppets team up with Santa to take on St. Nick's reindeer in a pick-up game. Nike got the celebrity guns for this one, with Lupe Fiasco voicing lead reindeer Blitzen and KRS-One voicing Santa. The video has generated approximately 550,000 views and was posted on 480 blogs.
Agency: Wieden + Kennedy
4. Red Bull – Travis Pastrana WR Jump
On New Year’s Eve, Red Bull action sports icon Travis Pastrana made history in Long Beach, ringing in 2010 with a bang. Pastrana launched his Subaru Impreza STI rally car off the Pine Avenue Pier in Long Beach at 145 kilometers per hour, soaring more than 80 meters over Rainbow Harbor and successfully landing on a floating barge. Red Bull proves once again that it knows what gets the adrenaline of its target audience pumping. The video was first discovered on January 1st and has now reached 4 million people.
5. RayBan – Tattoo Glasses
RayBan has had a few quite successful viral videos over the past few years. All of its videos are placed under the umbrella of a channel called Never Hide Films, which contains 20 videos by now. And all of the video are slightly freaky or bizarre, including this one. A guy visits a tattoo shop to have a fancy pair of glasses tattooed on his face. Or at least, so the story goes. Overall, RayBan is very successfull reaching a large and global online audience with its videos. In just three weeks, 1.3 million people have watched this clip.
6. Starbucks – Love Project
Starbucks invited musicians from all over the world to sing together at the same time to raise awareness for AIDS. At the exact same moment, musicians from 156 countries played "All You Need is Love" together. Visitors to the campaign website can watch streaming videos and then join in by submitting their own. Starbucks has also partnered with Facebook to spread the message to the social network's hundreds of millions of users. More than 1.5 million people have seen the video and it has generated around 2,400 tweets.
Agency: BBDO New York
7. Adidas – Star Wars Collection
With the launch of its brand new Star Wars Collection, Adidas has added a sleek intergalactic pack of apparel and footwear to its existing product galaxy. For fans of the films, sneaker heads or those that love fun and fresh designs, the collection provides an opportunity to find the force or join the dark side. Adidas has managed to get Snoop Dogg, David Beckham, Calle 13, DJ Neil Armstrong and Daft Punk to endorse the new line. In just a few weeks, the impressive video has reached 870,000 views and 734 blog posts.
Agency: Sid Lee
8. Nexus One – Ninja’s Unboxing
Google has done a good job in creating pre-release social media hype around its Nexus One smartphone. The brand is now eager to extend that success with this unboxing video. The video is sponsored by Google, but was actually made by Patrick Boivin, a leading French Canadian film-maker. The video shows how stop-action-animated mini-ninjas slash their way to Google’s long-awaited smartphone. More than 875,000 people have watched the video and more than 1,500 viewers left a comment.
Director/animation: Patrick Boivin
9. Lego – Cl!ck
Toy giant Lego is targeting adults with its first application for iPhone and iPod touch, a centrepiece of its multichannel “Click Moments” campaign. This short film reveals the story of a fictional inventor’s journey to his Click Moment, inspired by millions of true stories of children who have realized a big idea using imagination and perseverance. Lego’s first iPhone app lets consumers immortalise their favourite things, or their own Click Moments, in Lego form. The video has generated 838,000 views and many positive comments.
Agency: Pereira & O’Dell, Sharethrough
10. Domino’s – The Pizza Turnaround
Domino’s suffered tremendously last year from the bad PR around an online video showing two employees laughing as they deliberately contaminated food that was being served to customers. The video quickly garnered millions of views Instead of ignoring or downplaying the issue, Domino’s has used it as an opportunity for a total turnaround. In its new online campaign the brand uses the bad reviews from its own consumers to drastically change its products and recipes. More than 520,000 people have seen the new video.