Top 10 viral video campaign with Goviral Network – November 2009
Find the previous top 10 viral here.
1. Cullman Liquidation – Mobile HomesSuccessful ‘Intertainment’ duo Rhett McLaughlin and Link Neal have founded a website called ilovelocalcommercials.com on which users can nominate their favourite local business for a free commercial. This viral for mobile homes seller Cullman Liquidation is one of their latest fantastic creations. This refreshingly honest, no-nonsense and (un)intentionally funny style of online advertising turns out to be a brilliant initiative. Many of the videos are reaching thousands of viewers. This one has passed 900,000 views.
Agency: Rhett & Link
2. ‘Improv Everywhere’ & Trident – Grocery Store MusicalThe group Improv Everywhere causes scenes of chaos and joy in public places. Since its foundation in 2001, the group has executed over 85 missions involving thousands of undercover agents. This time six undercover actors burst into song in a grocery store in Queens. The video doubles up as a clever viral campaign for Trident chewing gum. The brand gave the actors complete creative freedom and did not demand product placement. The video has generated 1.4 million views, 422 blog posts and more than 2,400 tweets.
Agency: Improv Everywhere
3. Guinness – Bring it to LifeIn a parallel with the way a pint of Guinness is created, this video shows a group of men bringing "a world to life." The video was shot on location in Canada, New Zealand, Fiji and the UK and shows men creating natural locations, starting with a big bang, separating continents, developing underwater coral reefs, laying out grasslands, raising high altitude forests, spreading glaciers, and releasing wildlife. The content has been spreading very rapidly and the video has received over 220,000 views and 186 blog posts in less than a month.
Agency: AMV BBDO, London
4. Verizon – Misfit ToysThis is the latest in a series of Verizon’s attacks on AT&T and iPhone. In this video the iPhone is sent to the “Island of Misfit Toys” for its poor network coverage. The metaphor is borrowed from a scene from the 1964 Rankin/Bass stop-motion animated Christmas television special, “Rudolph the Red-Nosed Reindeer”. The video and the music are quite funny and cute but the message is clear: as far as Verizon is concerned the battle is on. The video generated approximately 515,000 views and 900 tweets in less than three weeks.
Agency: McCann-Erickson, New York
5. Nokia N900 - The Journey Starts HereAs a viewer you can feel the tension build up during this viral ad for the brand new Nokia N900 phone. The video shows footage recorded during a focus group interview. Participants are giving their thoughts and inputs regarding the new phone when one of them suddenly makes a very unusual transformation. The key message is that Nokia has developed a lean and mean product that is packed with the latest user-inspired innovations, built on the powerful Maemo platform. The campaign has generated 212,000 views in its first two weeks.
Agency: The Mill
6. Vodafone - Vodafone SymphoniaVodafone New Zealand has recently released a great follow up on the successful AKQA Christmas wish. Instead of microwaves, Vodafone is using 1,000 cell phones to perform Tchaikovsky's 1812 overture. It took 53 different ringtone alerts to recreate the famous classical piece. It might not be an exact replay of the composer’s piece, but it is still carried out in a very creative manner. The video has generated more than 430,000 views and was posted on about 250 different blogs.
Agency: Colenso BBDO, Auckland
7. Heineken – Know The SignsHeineken has been very successful with its global campaign ‘Know the Signs’ to promote responsible drinking. The video shows how a wedding is ruined by a girl who had a few too many drinks. Starting a few weeks ago, the video spread rapidly around the web leading to over 2.5 million views and an appearance in MSNBC’s ZeitGeist show. All videos used for the campaign can be found in the campaign’s YouTube channel. Different tools such as the social network application ‘Tag of Shame’ enable conversation between friends.
8. Toshiba – Space Chair ProjectThis impressive Toshiba campaign promoting its new 2010 Regza SV LCD TV series was shot using the brand’s own cameras. The ad shows the journey of "an ordinary living room chair" to the edge of space before falling back to Earth. Toshiba wants to demonstrate that the new Toshiba LCD TV offers a better armchair viewing experience with sharper images. The chair was on its way up for 83 minutes and reached an altitude of almost 30 kilometres. More than 490,000 people have watched the video. There is also a making of video.
Agency: Grey London
9. Telekom Malaysia - Through My WindowTelekom Malaysia took a clever approach for this campaign. On 19 October a catchy song played on several radio stations with DJs mentioning something about receiving a mysterious package with the message "open for collaborations". The package contained a CD with a URL to Everyoneconnects.net and a song track titled Through My Window. The DJs (who were in on the campaign) mentioned the package and its contents in their tweets and the viral spread increased as bloggers and newspapers picked up on the mystery.
Agency: DraftFCB Malaysia, Universal McCann
10. Samsung – Hardest Hockey ShotThis viral by Samsung shows an ice hockey player warming up for Vancouver 2010 Winter Games. He might be underestimating his own powers when he takes a shot for the goal because his shot has the power of a canon ball. With this campaign, Samsung wants to encourage users to become a Mobile Explorer for the brand and film behind the scenes events in 2010 and promote itself as an Olympic partner in wireless communications equipment. During the past two weeks, more than 640,000 people have watched the video.
Agency: Cheil Worldwide