Estrogeni - additivi per la comunicazione promoted in Italy the Eagle Picture’s movie “The last exorcism” through a really
interesting teaser campaign.
In September they created a blog for the “Ordine dei liberati”, a religious brotherhood that secretly has been struggling against evil for four centuries. The blog, written by imaginary characters, deals with issues related to exorcism and demonic presences to defeat. At the same time they created the Facebook page of the brotherhood. The campaign was accompanied by a video on the mock case of exorcism performed in 1971 on a Spanish girl, Almundina Pilar.
On November 15th they revealed the campaign with a teaser trailer and a landing page on the facebook page. The blog also published a post by Cotton Marcus, the main character of the movie.