Mastercom viral marketing and viral video campaigns
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The impossible hamster: what if an hamster never stop growing?

March 16 2010, 13:09pm

Posted by adrien

Excellent green viral video campaign named The impossible hamster, starring a hamster from birth that grows twice his weight everyday...

Of course at one point a hamster is reaching its weight limit when it is mature... But what if it never stops growing?

A nice green campaign from with ecological partners such as Greenpeace.


Summary of 100 months to save the world Technical note

We calculate that 100 months from 1 August 2008, atmospheric concentrations of greenhouse gases will begin to exceed a point whereby it is no longer likely we will be able to avert potentially irreversible climate change. 'Likely' in this context refers to the definition of risk used by the Intergovernmental Panel on Climate Change (IPCC) to mean that, at that particular level of greenhouse gas concentration, there is only a 66 - 90 per cent chance of global average surface temperatures stabilising at 2o Celsius above pre-industrial levels.1 Once this concentration is exceeded, it becomes more and more likely that we will overshoot a 2o C level of warming. This is the maximum acceptable level of temperature rise agreed by the European Union and others as necessary to retain reasonable confidence of preventing uncontrollable and ultimately catastrophic warming. We also believe this calculation to be conservative. The reasons why and the assumptions behind our conclusion are detailed below.