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Subliminal BMW logo image with a flash during a projection

December 10 2010, 18:57pm

Posted by adrien

Crazy technic to make you remember and see the logo of a brand when yu close your eyes!

During a movie projection, a layer with the BMW logo was hidden behind the screen and a flash was projecting this logo in your eyes during the movie. Then when you close your eyes you can see the BMW logo!

Really clever.



Advertiser: BMW

Agency: Serviceplan, Munich