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Speed camera lottery with Volkswagen viral video

March 31 2010, 08:33am

Posted by adrien

Nice viral video campaign for the Volkswagen concept: the fun theory with speed camera lottery.


Can we get more people to obey the speed limit by making it fun to do?

How does it work?

Each person caught speeding pays a fine into a pot.

To win money from the pot you simply obey the speed limit.

Fun can change behaviour for better.

We call it the fun theory.



An initiative of Volkswagen.


Advertiser: Volkswagen

Agency: DDB