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Social Media has overtaken pornography

May 11 2010, 08:43am

Posted by adrien

After the first Social Media Revolution, here is the video of the Social Revolution 2.



Is social media a fad?

Or the biggest shift since the industrial revolution?

Welcome to the revolution

Over 50% of the world's population is under 30 years old.

96% millennials have joined a social network


Facebook tops Google for weekly traffic in the US

Social Media has overtaken pornography as the number 1 activity on the web.

1 out of 78 couples married in the US met via social media.


Years to reach 50 million users:

Radio: 38 years

TV: 13 years

Internet: 4 years

iPod: 3 years

Facebook: +200 million users in less than 1 year

iPod application downloads hit 1 billion in 9 months

"We don't have a choice on wether we do social media, the question is how well we do it." Erik Qualman


If facebook were a country it would the world's 3rd largest.

1. China

2. India

3, Facebook

4. US


Yet QQ and Renren dominate China.


Us department of Education study revealed that online students out performed those receiving face-to-face instruction...


80% of companies use social media for recruitment.


% of these using linkedin: 95%


The fastest growing segment on Facebook is 55-65 year-old females


Ashton Kutcher and Britney Spears have more twitter followers than the entire populations of Sweden, Israel, Switzerland, Ireland, Norway, Panama...


50% of the mobile traffic in the UK is for facebook.

Imagine what is means for bad customer experiences.


Generation Y and Z consider e-mail passé


Some universities have stopped distributing e-mail accounts


Instead they are disstributing:

- eReaders

- iPads

- Tablets


What happens in Vegas stays on facebook, twitter, flickr, youtube...


Youtube is the 2nd largest search engine in the world.


While you watch this video 100+ hours of video will be uploaded to youtube.


Wiki is an Hawaiian term = Quick


Wikipedia has over 15 million articles.


Studies show it's as accurate as Encyclopedia Britannica.


78% of these articles are non-English


If you were paid $1 for every article posted on Wikipedia, you would earn $1,712.32 per hour


There are over 200 million blogs


Word of mouth > World of mouth


25% of search results for the top 20 largest brands are links to user-generated content


34% of bloggers post opinions about products and brands


Do you like what they are saying about your brand?




People care more about how their social graph ranks products and services than how Google ranks them


78% of consumers trust peer recommendations


Only 14% trust advertisements


Only 18% of traditional TV campaigns generate a positive ROI


90% of people skip ads via TiVo/DVR


Kindle eBooka Outsold Paper Books on Christmas


24 of the 25 largest newspapers are experiencing record declines in circulation


60 million status updates happen on facebook daily


We no longer search for news, news finds us...


We will no longer search for services and products, they will find us via social media


Social media is not a fad, it's a fundamental shift in the way we communicate.


Successful companies in social media act more like Dale Carnegie and less like Mad Men.


Listening first, selling second.


The ROI of social media is your business will still exists in 5 years


Still think Social Media is a fad?


Welcome to the world of Socialnomics


Are you ready?