After the first Social Media Revolution, here is the video of the Social Revolution 2.
Is social media a fad?
Or the biggest shift since the industrial revolution?
Welcome to the revolution
Over 50% of the world's population is under 30 years old.
96% millennials have joined a social network
Social Media has overtaken pornography as the number 1 activity on the web.
1 out of 78 couples married in the US met via social media.
Years to reach 50 million users:
Radio: 38 years
TV: 13 years
Internet: 4 years
iPod: 3 years
Facebook: +200 million users in less than 1 year
iPod application downloads hit 1 billion in 9 months
"We don't have a choice on wether we do social media, the question is how well we do it." Erik Qualman
If facebook were a country it would the world's 3rd largest.
Yet QQ and Renren dominate China.
Us department of Education study revealed that online students out performed those receiving face-to-face instruction...
80% of companies use social media for recruitment.
% of these using linkedin: 95%
The fastest growing segment on Facebook is 55-65 year-old females
Ashton Kutcher and Britney Spears have more twitter followers than the entire populations of Sweden, Israel, Switzerland, Ireland, Norway, Panama...
50% of the mobile traffic in the UK is for facebook.
Imagine what is means for bad customer experiences.
Generation Y and Z consider e-mail passé
Some universities have stopped distributing e-mail accounts
Instead they are disstributing:
What happens in Vegas stays on facebook, twitter, flickr, youtube...
Youtube is the 2nd largest search engine in the world.
While you watch this video 100+ hours of video will be uploaded to youtube.
Wiki is an Hawaiian term = Quick
Wikipedia has over 15 million articles.
Studies show it's as accurate as Encyclopedia Britannica.
78% of these articles are non-English
If you were paid $1 for every article posted on Wikipedia, you would earn $1,712.32 per hour
There are over 200 million blogs
Word of mouth > World of mouth
25% of search results for the top 20 largest brands are links to user-generated content
34% of bloggers post opinions about products and brands
Do you like what they are saying about your brand?
People care more about how their social graph ranks products and services than how Google ranks them
78% of consumers trust peer recommendations
Only 14% trust advertisements
Only 18% of traditional TV campaigns generate a positive ROI
90% of people skip ads via TiVo/DVR
Kindle eBooka Outsold Paper Books on Christmas
24 of the 25 largest newspapers are experiencing record declines in circulation
60 million status updates happen on facebook daily
We no longer search for news, news finds us...
We will no longer search for services and products, they will find us via social media
Social media is not a fad, it's a fundamental shift in the way we communicate.
Successful companies in social media act more like Dale Carnegie and less like Mad Men.
Listening first, selling second.
The ROI of social media is your business will still exists in 5 years
Still think Social Media is a fad?
Welcome to the world of Socialnomics
Are you ready?