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Razor that scratches underarms for real

April 15 2010, 08:48am

Posted by adrien

Great ambient media campaign for Nivea Antiperspirant that is regenerating underarm's skin after shaving.

 

This billboard is scratched under the arm of the girl and we can see the light bulb behind.

 

Seen in Parisian underground.

 

nivea-razor-underarm

 

nivea-underarm-scratch.png

 

Advertiser: Nivea