Mastercom viral marketing and viral video campaigns
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Nike Red shoe laces to fight AIDS in Africa viral video

March 26 2010, 09:45am

Posted by adrien

Nike Red is launching a viral video campaign with celebrities such as Didier Drogba, Maria Sharapova, Kobe Bryant, Thierry Dusautoir , Vincent Clerc, Clément Poitrenaud , Imanol Harinordoquy, Fulgence Ouedraogo and Benjamin Fall.

The Nike Red shoes laces are created to raise awareness about AIDS HIV in Africa.





Lace up

Advertiser: Nike Red