It's a fake Jesus Kit Kat apparition created by Kit Kat. It's a great viral marketing campaign using Jesus notoriety in a Kit Kat!
Kit Kat has been inspired by all the Jesus apparitions all around the world as you can see in this viral video below.
Have a break have a Jesus Kit Kat. Have a look on this print advertising with Jesus on a cross.
Advertiser: Kit Kat