Icredible ambient media in Thailand with a fizzy billboard.
In Thailand Singha Soda has been around for such a long time, people think it's the only brand with fizz.
People don't open their minds to other soda brands.
How do we tell them there is another brand bubbling under?
So we show them in a way that you can' miss the fizz
Making people aware of our brand, Chang Soda, before they go party
The fizz came out at 7 p.m. every friday and saturday for a month
Advertiser: Chang Soda
Agency: JEH United