The online strategy around the Haiti earthquake is a question of reactivity. All the charity asociations are competing in raising funds to help Haiti.
The most reactive charity have bought the key word "help Haiti" on Google UK:
The hastag #Haiti or #HelpHaiti are booming on twitter.
Some domain names have already been bought such as:
But these domain names are still available (for how long?):
Let's hope no one will use this catastrophe to create a scam and drive donations to his pocket...
You can safely give with the Google crisis response for Support Disaster Relief in Haiti.