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Creative advertising agencies ranking on twitter

January 4 2010, 15:30pm

Posted by adrien

I have searched on twitter for the name of the biggest advertising agencies.

The rule is to add only the name of the agency after the famous twitter.com/name_of_the_agency to find out whether or not the agencies are owning their brand on twitter.

Here are the results in a table with a ranking done on 4th January 2009 (see details of the search below the table)

# Agency Seach Result Logo Description URL Followers Following Tweets Listed Score*
1 TBWA Great Success YES YES YES 5054 170 540 340 10868
2 Ogilvy Success YES YES YES 12699 19841 2362 982 8925
3 DraftFCB Great Success YES YES YES 4098 4837 456 494 4339
4 BBDO Success YES YES YES 3515 3236 129 196 4141
5 Euro RSCG Success YES NO YES 1223 0 0 90 2556
6 Publicis Success YES YES YES 588 13 3 29 1225
7 McCann Erickson Success NO NO NO 115 0 3 1 234
8 Saatchi&Saatchi Average NO NO YES 31 0 0 2 74
9 Leo Burnett Success NO NO NO 30 0 1 0 61
10 Young&Rubicam Average YES NO NO 15 0 1 1 42
11 Grey Fail               0
12 DDB Fail               0
13 Lowe Fail               0
14 JWT Fail               0






















*Score is based on this formula=
logo (+10 for yes) + description (+10 for yes) + url (+10 for yes) + followers + (followers - following) + tweets + listed

TBWA > Great Success TBWA Worldwide own their brand on twitter
tbwa on twitter

DDB > Fail someone else owns their brand on twitter
ddb on twitter

BBDO > Success BBDO Germany own their brand on twitter
bbdo on twitter
Ogilvy > Success Ogilvy London own their brand on twitter
ogilvy on twitter

Young&Rubicam > Average due to the fact the & is not available on twitter

 young rubicam on twitter

This account is for sale! Apparently some clever people start to resale domain name on twitter

young rubicam on twitter

JWT > Fail someone else owns their brand on twitter
jwt on twitter
Grey > Fail someone else owns their brand on twitter

grey on twitter

McCann Ericksonn > Success McCann Erickson own their brand on twitter

McCann Erickson on twitter

DraftFCB
> Great Success DraftFCB Global own their brand on twitter
draftfcb on twitter

Lowe > Fail someone else owns their brand on twitter
lowe on twitter

Publicis > Success Publicis Switzerand own their brand on twitter

publicis on twitter

Leo Burnett > Success Leo Burnett own their brand on twitter

leo burnett on twitter

Saatchi & Saatchi > Average due to the fact the & is not available on twitter

saatchi saatchi on twitter

Euro RSCG > Success Euro RSCG NY own their brand on twitter

euro rscg on twitter