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Coca Cola Coke Village holiday to feed facebook

September 7 2010, 17:07pm

Posted by adrien

Awesome social media strategy with the Coca Cola Village!

How a brand can be sure that it will appear on holiday photos uploaded on facebook?

Easy, create a free holiday village with your Coca Cola Coke logo all around the place, invite guests to come for 3 days and give them free wifi access plus computer connected to internet...

And they will start posted on facebook thousands of photos and status related to the Coca Cola Village.

A very clever way to invade your friend's feed on facebook with organic branded content.

Well done Coke, I am impressed!



Advertiser: Coca Cola Coke

Agency: Publicis E-dologic