Awesome social media strategy with the Coca Cola Village!
How a brand can be sure that it will appear on holiday photos uploaded on facebook?
Easy, create a free holiday village with your Coca Cola Coke logo all around the place, invite guests to come for 3 days and give them free wifi access plus computer connected to internet...
And they will start posted on facebook thousands of photos and status related to the Coca Cola Village.
A very clever way to invade your friend's feed on facebook with organic branded content.
Well done Coke, I am impressed!
Advertiser: Coca Cola Coke
Agency: Publicis E-dologic