Excellent viral video campaign for the low cost company JetBlue attacking all the competition on their weaknesses (extra charges for luggages, no room for your legs, non direct flight, half drink).
Bags in the trunk of the cab Jetblue viral video
The Elevator Jetblue viral video
Cab Jam Jetblue viral video
Glass Half Full Jetblue viral video
If you would'nt take it on the ground, don't take it in the air.