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Live Brief

January 16 2007, 11:19am

Posted by adrien

TBWA London lance des briefs sur Internet et les internautes planchent dessus gratuitement....

This is an experiment in crowd sourced creativity.

An experiment whose goal is to both seek out and nourish creativity, wherever it may be.

Conventionally, ideas only come from a person with ‘creative’ on their business card. At TBWALondon we have a philosophy called Disruption which is all about breaking the right rules and doing things differently. As part of this, we believe that a good idea can come from anywhere and so we’ve created this site.

It’s a place where you will be able to submit ideas for real briefs. It could be an idea for an online advertising campaign, a TV commercial, a poster, an event, a new product or a new type of packaging - anything that you believe will solve a client’s particular business problem.

Every brief will be a real ‘live’ brief - an actual requirement for a piece of communication for one of TBWA’s clients (see the link for our full client list).

The briefs will be put up here in the Lab, and the idea is you e-mail your solutions to [project management person]

Or if you prefer, post them in the comments in the Lab. We can’t promise to comment on every piece of work submitted but we do promise that if we use your idea we’ll reward you for it.

All ideas submitted will be judged by Steve Henry, the Executive Creative Director of TBWALondon, the creative director behind those campaigns for Tango, the AA and Pot Noodle.

Let the experiment begin.