Top 10 viral video campaign by Goviral – June 2009
1. Trident Unwrapped: 100 single ladies flash-dance
100 Single Ladies stop traffic with Beyonce's famous leggy dance in Piccadilly Circus, to celebrate the announcement by Trident of its free Beyonce gig in November. It is well planned, beautifully choreographed and masterly executed. Having made more than 1.5 mio. views online within the first month, Trident is doing very well creating awareness and drawing people to their website, where they offer 500 free tickets to customers every week until the grand show in November.
2. Carousel: Adam Berg
To demonstrate the unique cinema format of the new Philips TV, Adam Berg from Stink Digital created this epic ‘frozen moment’ cops and robbers shootout sequence that included clowns, explosions, a decimated hospital, and plenty of broken glass, bullet casings and money. Visitors to the microsite can ‘spin’ through the film’s single take shot repeatedly, to stop on a specific frame, or to watch it at the preordained speed.
3. Nike: Most Valuable Puppets
All videos here
Nike is back. This time with a warm-up webisode of four chapters prior to the NBA Playoffs 2009, featuring Lebron James and Kobe Bryant characters. The videos are very amusing and depict the love –and hateful friendship of the two players, both elected ‘Most Valuable Player’ for their respective teams. The videos have already made several mio. views altogether in the first two weeks.
4. Chanel no 5: Train de Nuit
Chanel no 5 does not launch campaigns every other month, so when they do, they do it properly. This very aesthetic and almost fairytale like video features famous French actress Audrey Tautou being intrigued by a strange man on the night train all the way from Gare du Nord, Paris to Istanbul, Turkey. Following in the footsteps of Nicole Kidman and Catherine Deneuve, Tautou delivers a very impressive performance in some very short clips.
5. T-Mobile: Life’s for Sharing
Sing Along Video
YouTube Channel here
This latest campaign from T-Mobile’s continuing campaign ‘Life’s For Sharing’ features thousands of people singing together on Trafalgar Square, lead by famous singer Pink. This campaign holds a central theme – sharing – and it is very easy to create other pieces of content from this, as T-Mobile has certainly done. While this campaign also serves as a brand campaign, the YouTube Channel does not neglect to mention the new G1 mobile. Tailored for upload on YouTube and other online services, the G1 is perfect for sharing whichever experience you may run into during the day.
6. Ray-Ban: Yarn
Heavily inspired from the classic Sony Bravia campaigns ‘Balls’, this video follows a massive yarn ball down the hills of San Francisco. However, Ray-Ban embedded a bit more humour within this video, since there is a man, wearing Ray-Ban Wayfarer’s, swept inside the yarn ball. Beautiful and amusing.
7. Vodafone Busy message - Zoozoo & Crocodile
Originally this video aired on television, but proved rather popular online as well. Vodafone created a universe of different ‘Zoozoo’s’ to demonstrate the diverse variety of products in their range, suitable for most segments and needs.
8. Frito-Lay’s: Only in a Woman’s World
All episodes here
Campaign Website A Woman World
This new webisode targets the well known cravings of women from a unique angle in each episode. Tapping into the gender-based dilemmas of the female world, these videos have already proven very popular, spanning multiple seasons, a game, social tools and much more.
9. Air New Zealand: Nothing to Hide
Within the first month, this video was seen by approx. 2 mio. people online. That is quite understandable, since the idea is very original. Air New Zealand is counting on reliability, honesty and trustworthiness to lead them through the financial crisis and have chosen a very appealing way of communicating this.
10. Bontrust: Money Love
To the gentle tones of Grieg, this video takes us deep into a fantasy universe completely developed with money. It has not been seen before and works very well creatively. Watch as Abe Lincoln parties like it’s 1879 with an unknown girl folded in a money note.
Top 10 Goviral April 2009
Top 10 Goviral Mai 2009