Mastercom viral marketing and viral video campaigns
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Susan Boyle in a Sims video game

May 29 2009, 12:45pm

Posted by adrien

A really tactical idea form EA Games to benefit of the Susan Boyle notoriety during the Final for Britain Got Talent.

EA Game has created a Susan Boyle sim with its game Sims 3 and launched the viral video on the web!

advertiser: EA Games Sims 3