Mastercom viral marketing and viral video campaigns
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How to kill a vampire with self service wooden stick

April 20 2009, 13:44pm

Posted by adrien

This is a great idea to promote a TV show about vampires Trueblood.
The agency has offered some wooden sticks just below the billboard to kill vampire.

Advertiser: Trueblood Vampires TV show
Agency: DraftFCB, Auckland, New Zealand
Executive Creative Director: James Mok
Creative Directors: Chris Schofield, Billy McQueen
Art Director: Iain MacMillan
Copywriter: Antony Wilson