Mastercom viral marketing and viral video campaigns
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How to know the weight of the girls in the street?

March 13 2009, 18:20pm

Posted by adrien

This fitness club has found an unbeatable to know the weight of the people: show them publicly their weight.
How does it work? When a pedestrian is at the bus shelter and sit on the bank, its weight is dipsplayed on the ad pannel. This is a perfect use of an ambient media with digital interaction.
A successful way to show you that you may walk instead of taking the bus or to subscribe to the gym...
I have found 2 other good ideas of ambient media for Fitness club here and here.

advertiser: Fitness First
agency: N=5 Amsterdam