This print campaign has been launched to prevent drivers from calling when they are on the road.
This advertising campaign is illustrating 3 risky situations while calling someone one the road.
The first print ad is representing a call between a husband driving and his wife almost naked at home.
The second print ad is about 2 executives arguing on the phone, one of them is at the office and the other one is driving.
The third print ad is maybe the most common one. It's a talk between 2 friends, one at the gym and the other friend driving.
If you want to have an idea of the city danger while on the road, check this video from Nissan.
Advertising Agency: Memac Ogilvy & Mather, Dubai, UAE
Executive Creative Director: Till Hohmann
Creative Director: Dalbir Singh
Art Director: Satyen Adhikari