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The smallest arcade game in the world

February 18 2009, 12:32pm

Posted by adrien

Smart is a really creative brand. They are expressing this creativity through advertising innovation!

 

After using a bridge as an advertising ambient media and using their competitors billboards,

 

now they have launched the smallest arcade game in the world!

 

It’s actually a car game in 16 x 16 pixels that is included in the URL bar as a favicon.

 

A really good idea for an online campaign!

 

 

“Big fun small space. Smart fortwo.”

 

Advertiser: Smart

Agency: Jung Von Matt Germany