Guess what? Now it's possible thanks to your computer, you can be tanned at work!
The more you will work the tanner you will be.
The concept is simple: you can use your screen UV to get tanned. So go on this Computer Tan website and start your sun session. Have a look on their video promoting how you can have a sunbath in front of your computer.
More seriously, it's a nice viral campaign realised by McCann Erickson
to raise awareness of the growing threat of skin cancer.
advertiser: Skin Cancer Prevention
agency: McCann Erickson