It's an evolution of the Coke Side of Life, a campaign with the ads ‘Video Game,' ‘Happiness Factory,' and ‘It's Mine'.
I have selected 3 films for you.
Library brings to life the silent flirtation of 2 teens connecting over a Coca Cola while study in a quiet library.
The spot reinforces how sharing a Coca Cola connects people and brings a moment of happiness
to otherwise ordinary situation.
2 guys explore what could happen is the Coca Cola Secret Formula were lost.
Sweltering in the heat of a summer evening a man searches for something
to quench his thirst and finally finds an open shop where he buys and drinks a Coke.
The plays off of the sights and sounds of drinking a Coca Cola and the craving
that can only be satisfied by an ice cold Coke.
agency: Wieden + Kennedy