Columbia is an outdoor sportswear brand that is engaging its support to organizations that specialize in human assistance, conservation, the environment, the arts and education.
Here is one of their latest "cool" ambient poster on a building's wall in Chile including real air cond in the creative.
It's a direct way to establish the link between the responsability of the AC in the global warming.
Many other brands are communicating about the global warming like HSBC
"The air that cools your home, heats up the world."
Agency: Prolam Y&R, Santiago, Chile
Executive Creative Director: Tony Sarroca
Creative Director / Copywriter: Alvaro Becker
Photographer: Felipe Hernandez
Art Directors: Fabrizio Capraro, Renzo Vaccaro