that shows how difficult it becomes to switch on the light or open the door when you have some arthritis.
With all these pins we have an idea of how arthritis is painful.
“Is even the simplest task painful?”
Advertiser: Emirates Arthritis Foundation
Advertising Agency: The Classic Partnership Advertising, Dubai, UAE
Executive Creative Director: John Mani
Creative Directors: Alok Gadkar, Anand Tahilramani
Art Director: Girish Wadisherla
Copywriter: Anand Tahilramani