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The arthritis is even painful for the simplest tasks

January 24 2009, 08:59am

Posted by adrien

Really visual campaign with 3 print ads for the Emirates Arthritis Foundation,
that shows how difficult it becomes to switch on the light or open the door when you have some arthritis.
With all these pins we have an idea of how arthritis is painful.


Click to enlarge the creative ad / design

Click to enlarge the creative ad / design

Click to enlarge the creative ad / design

 “Is even the simplest task painful?”


Advertiser: Emirates Arthritis Foundation
Advertising Agency: The Classic Partnership Advertising, Dubai, UAE
Executive Creative Director: John Mani
Creative Directors: Alok Gadkar, Anand Tahilramani
Art Director: Girish Wadisherla
Copywriter: Anand Tahilramani

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