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The full Apple logo ad

January 23 2009, 10:25am

Posted by adrien

How bizarre is the Apple logo when it's full!
I don't know what to think about this print ad.
In one hand I think the idea is clear without using any words that the repair service is going to fix what is missing or going wrong on your Mac computer. But on the other hand, it would say when the Apple logo is not full something is wrong and has to fixed on your Mac... Not sure I am clear enough.

Here we have an opposite Apple logo ad for Apple discount. After seeing agin this latest, I wonder if the size of the Apple logo is not proportional to the price...

agency: New Message Netherlands
advertiser: Mac Repair Service
art director: Chris Sant
copywriter: Chris Sant