Mastercom viral marketing and viral video campaigns
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How to have luck with fuck

January 23 2009, 10:10am

Posted by adrien

A clever idea for a toothpaste with a new creative approach. A clean mouth with a fresh breath is a mouth that is not saying dirty words. Is this brand made for kids? If yes, it's a good way to target the parents.
Other creative copies for toothpaste selling protection and deep cleaining.


Racco: Luck


"Cleans any dirty mouth."


advertiser: Racco

agency: By Vivas, Curitiba, Brazil
Creative Director: Marcos Steffens
Art Director: Alessandro Vieira
Copywriter: Fabrizio Pitz