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Birds standing on top of the billboard as an advertising tool

January 23 2009, 09:25am

Posted by adrien

An excellent billboard campaign for OfficeMax (Shop for office supplies) with the birds gather by group of crows, pigeons and seagulls on it. It's a creative idea to demonstrate the core value of the brand.
The outdoor campaigns like to play with the bird as you can see with these Pull the bird and Oudry exhibition campaigns.

"Get organized with Peter Walsh"

advertiser: OfficeMax
agency: OfficeMax Branding Team, Naperville, USA
Creative Director: Mark Andeer
Art Director: Joshua Peterson
Creative Designer: Dwight Darling
Copywriter: Mark Manzo
Other additional credits: The Escape Pod (Chicago) and Atomic Props (St. Paul, MN)