Mastercom viral marketing and viral video campaigns
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"Le soldat rose" the pink soldier

January 16 2009, 15:21pm

Posted by adrien

Excellent fake product to promote A pack of plastic soldiers contains one pink ballet soldier...

Click to enlarge the creative ad / design

“In a pack of tiny toy soldiers, a ballet dancer is found taking up the role of a soldier. The ballet dancer is completely out of place. This reminds everyone not to get stuck in the wrong job and that is the best platform for finding the right job.”

agency: JWT, Hong Kong
Executive Creative Director: Steven Lee
Creative Directors: Kwong Chi Kit, Barbara Fu
Art Directors: Arthur Tse, Ciff Luk
Copywriters: Cheung Yee Mui, Steven Lee Photographer: Tim Lau