Mastercom viral marketing and viral video campaigns
Great Celebrity Meme Generator

The truth about pollution with the energy efficient light bulb by WWF

January 6 2009, 20:45pm

Posted by adrien

WWF is back online for the good cause with a brilliant film to answer the question:
How many resources and pollutants does it take to make a light bulb?
“Light Bulb” follows the production and shipping process of an energy efficient light bulb.
The spot was shot over three days utilizing miniatures and set against real locations.

They have previously launched a stickers advertising campaign in Switzerland to switch off the light.

advertiser: WWF Canada
agency: DraftFCB Toronto