Mastercom viral marketing and viral video campaigns
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The Cadbury's viral ad without the Gorilla playing drum kit

December 23 2008, 11:29am

Posted by adrien

I am sure you remember the best viral from 2007: The Cadbury's Gorilla playing drum kit.
Well, this silver drum kit is back in a fake Cadbury ad for a good cause.
IFAW is using the Cadbury's Gorilla to promote their animal rescue activity through a viral video.
This viral movie is just brilliant!

"A world without gorilla is closer than you think, help us protect critically endangered species"

advertiser: IFAW
agency: Rapp Collins London