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Augmented reality with webcam for Mini

December 5 2008, 11:10am

Posted by adrien

Buzzmarkting-project to the communication-start of the new model. If you go on and hold a special print-ad in your webcam, the new MINI appears on your ad - live and in 3D. And interactiv! You can have a look at the car from every side and as close as you want - just turn your ad!
The technique is called augmented reality.

advertiser: Mini
BUZZIN MONKEY and die agetour, Munich, Germany

Thanks to
Christian for this project