Buzzmarkting-project to the communication-start of the new model. If you go on mini.de/webcam and hold a special print-ad in your webcam,
the new MINI appears on your ad - live and in 3D. And interactiv! You can have a look at the car from every side and as close as you want - just turn your ad!
The technique is called augmented reality.
agency: BUZZIN MONKEY and die agetour, Munich, Germany
Thanks to Christian for this project