Mastercom viral marketing and viral video campaigns
Great Celebrity Meme Generator

Cancer and cigarettes

November 25 2008, 12:46pm

Posted by adrien

Using 15,000 cigarettes butts, glued together one by one in an outdoor panel, level to the sidewalk, we dramatized the treat that cigarettes represent for a non-smoking person, in this case, a little girl.
A month and half before the campaign, with the help of many volunteers, we were able to gather 15,000 cigarettes butts. An artist was in charge of pasting them together and to maintain the essence of the original idea, he painted the little girl in oil painting.

advertiser: The Peruvian League of fight against the Cancer
agency: Ogilvy