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Global downturn. What is the first mistake business make?

October 31 2008, 10:13am

Posted by adrien

Faced with a downturn, many businesses cut advertising and marketing spend. But it's their biggest commercial mistake.

In every recession of the past 90 years, independent studies show that the businesses who increase their advertising spend are the ones who survive the tough times and thrive afterwards.

That's why we're still advertising. Make sure you are, too.

Advertiser: FT Financial Times