Mastercom viral marketing and viral video campaigns
Great Celebrity Meme Generator

The Pizza pie chart

October 27 2008, 14:56pm

Posted by adrien

To reach college students in the Greater Philadelphia area over 20 pizzeria, in close proximity to large college campuses, were supplied with Economist-branded pizza boxes. Each one reinforces the “Get a world view” platform with a pie chart that applies to pizza consumption.

Advertiser: The Economist
Agency: BBDO, New York, United States