Mastercom viral marketing and viral video campaigns
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Eco friendly advertising billboard

August 8 2008, 13:04pm

Posted by adrien

To advertise SBS’s coverage of the Tour De France they created an epic 21-day endurance event for one Melbourne cyclist. Trough wind, rain and sunshine, the cyclist is pedaling a racing bike that powers a scrolling metrolite from 8.00am to 4:00pm, stopping only for two rest days as per the actual event.

Advertiser: SBS
Agency: RazorJunior, Australia.