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One penny car billboard

July 14 2008, 13:39pm

Posted by adrien


Chevrolet created havoc with its 20-foot billboard advert made entirely from one-penny coins in London’s New Oxford Street. The unique billboard that consisted of 20,000 pennies was created to advertise the 769,500-pence starting price of the new Aveo. Understandably, it didn’t take long for hundreds of opportunistic by passers to strip it clean. To be exact, the penny-billboard only lasted for a mere 30 minutes.

Advertiser: Chevrolet