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Green car

May 9 2008, 07:43am

Posted by adrien

Sony Australia has committed to offsetting all carbon emissions caused by their corporate travel. To celebrate this and their ongoing partnership with Landcare Australia, Saatchi & Saatchi Sydney created a living breathing grass car that was built from the ground up. The car was parked around various public locations in Sydney to highlight the importance of being a responsible corporate citizen and to encourage other organisations to follow suit.

Advertiser: Sony
Agency: Saatchi & Saatchi, Sydney