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Auto promo Mother London: Uncarriable Carry bags

January 24 2008, 08:40am

Posted by adrien



Mother's employees as well as clients and visitors needed something to put reels and leftovers from lunch in.

Mother Uncarriable Carrier Bags were produced: bags you don't want to be seen carrying around.

People went crazy for them. We were called by magazines and shops, too. The fact that something so embarrassing could become so popular gave us even more confidence in the fact that some ideas go beyond common sense.

Agency: Mother London