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Huge serviette dispenser billboard

December 20 2007, 08:37am

Posted by adrien

Сampaign for a McDonald’s burger called “Big ‘N’ Juicy”.
To illustrate its size, they produced huge serviettes and serviette dispensers
and placed them at a couple of places in Stockholm.

Giant serviettes (Napkins) made from original serviette paper were inserted
into daily newspaper as double spread to promote McDonald's largest hamburger ever.

Advertiser: McDonald's
Agency: DDB Stockholm